A bus contractor was given a contract to provide 27 buses to carry a group of people for a day-picnic [...]
What is the best life or business advice you have received and from whom? The best life and business advice [...]
What is the best life or business advice you have received and from whom? The best life and business advice [...]
What is the best life or business advice you have received and from whom? Advice received from my grandfather has [...]
What is the best life or business advice you have received and from whom? I learnt following lesson from [...]
Great brands read the market dynamics constantly and change themselves to adapt to the new realities. Understanding their customers and [...]
The makers of Paper Boat, a different type of soft drink, did a lot of advertising and brand building activities. [...]
Wrong pricing and illogical terms and conditions killl a business by driving its prospective and existing customers away. Here is
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A famous Cafe chain, known for its relaxed atmosphere, where you can have long, leisurely conversations over some coffee, has
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Hunger Ki Bajao… a brand of instant soup screams, with weird, absolutely artificial and contrived expressions on the faces of
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A friend shared one recent experience which highlights how many businesspeople think branding means only making our products visible. He
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A friend, who is a business coach to a famous sit-in restaurant chain in Mumbai shared this recently. The client
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A business requires a lot of decisions. Some small, some big. Every decision takes some time and energy. In order
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Because we all are customers. Most of the times. We regularly buy a lot of things that we need (and
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Before some time, I got introduced to a Business Networking Group. I was lured into going to the initial meeting
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While on a visit to Lonavala one cannot miss the multitude of shops announcing their brand of Chikki – a
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This is very basic observation. But it needs mention, because it has slipped the attention of many in the Bollywood.
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Nandish had started a product manufacturing firm. He was very particular about the design of his office interiors. His visiting
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