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Only Repeat Customers Can Help Us Grow.

The makers of Paper Boat, a different type of soft drink, did a lot of advertising and brand building activities. [...]

How a customer runs away from a business?

Wrong pricing and illogical terms and conditions killl a business by driving its prospective and existing customers away. Here is
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Which is the right location for a Cafe?

A famous Cafe chain, known for its relaxed atmosphere, where you can have long, leisurely conversations over some coffee, has
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Observe your customers to get valuable insights…

A friend, who is a business coach to a famous sit-in restaurant chain in Mumbai shared this recently. The client
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Lonavala Chikki – Focus on your Halwa not the hype

While on a visit to Lonavala one cannot miss the multitude of shops announcing their brand of Chikki – a
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Why films fail? Marketing lessons from Bollywood failures

This is very basic observation. But it needs mention, because it has slipped the attention of many in the Bollywood.
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The Product Must Match The Promise Of The Packaging

Nandish had started a product manufacturing firm. He was very particular about the design of his office interiors. His visiting
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