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Sales Targets Every person in the sales team must be given a target. Set quotas for each salesperson for each product [...]
Within a company, there must be somebody or some group or department which is entirely focused on sales and customers. [...]
Training the Sales Team Whether we are a retail organization or a company selling complex projects to other companies, the [...]
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Distribution Channels For any manufacturing organization, the success of its product in the marketplace depends on how well it is [...]
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Just like the company’s own sales team, the distribution channel also works as a partner in increasing the sales of [...]
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Sales Leads A lead is every positive inquiry which may result into sales. In other words, a lead is a [...]
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The standard selling process consists of seven steps: Prospecting The first step in the sales process is identifying and finding [...]
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For bigger sales transactions like projects, machinery, service contracts, enterprise software etc. the salespersons may have to give presentations to [...]
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The Biggest Myth about Marketing Marketing is a very misunderstood word in business. Mostly, advertising, publicity and sales techniques are considered [...]
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Choosing the Right Target Customer Segment Every product or service is needed by a select group of customers. No product or [...]
Determining the Relative Position of Our Product or Service in the Customer’s Mind Whenever a customer decides to buy something, she [...]
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Determining Unique Difference Today’s marketplace has a lot of clutter. There are a large number of options available to the [...]
Achieving the Right Marketing Mix Marketing, as we know now, is misunderstood to be only advertising, publicity or selling. In [...]
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We will examine these four factors practically with the examples of two products: Shirt-A and Shirt-B. Let us assume that [...]
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In addition to the 4Ps mentioned above for product marketing (Product, Price, Place, Promotion) there are three more Ps applicable [...]
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Let us take an example of two restaurants to understand the application of the 7Ps in real world. We [...]
Solving the Marketing Jigsaw Puzzle The 4Ps of products marketing and 7Ps of services marketing represent the factors which must [...]
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Choosing the Right Promotion Tools We need to communicate the features, benefits, advantages of our products or services to our [...]