The Biggest Myth about Marketing Marketing is a very misunderstood word in business. Mostly, advertising, publicity and sales techniques are considered [...]
Choosing the Right Target Customer Segment Every product or service is needed by a select group of customers. No product or
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Determining the Relative Position of Our Product or Service in the Customer’s Mind Whenever a customer decides to buy something, she
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Determining Unique Difference Today’s marketplace has a lot of clutter. There are a large number of options available to the
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Achieving the Right Marketing Mix Marketing, as we know now, is misunderstood to be only advertising, publicity or selling. In
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We will examine these four factors practically with the examples of two products: Shirt-A and Shirt-B. Let us assume that
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In addition to the 4Ps mentioned above for product marketing (Product, Price, Place, Promotion) there are three more Ps applicable
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Let us take an example of two restaurants to understand the application of the 7Ps in real world. We
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Solving the Marketing Jigsaw Puzzle The 4Ps of products marketing and 7Ps of services marketing represent the factors which must
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Choosing the Right Promotion Tools We need to communicate the features, benefits, advantages of our products or services to our
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Why Should We Communicate to Our Customers? Marketing communication is a very useful tool To inform and to educate the
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The advertisement campaign planning process should include the decisions about the following: 1. The Purpose of the Campaign Be clear
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Getting the Content Ready Ensure proper design and right content (both for print or broadcast advertisements). Get the help of
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Add the details of the advertisement responses in some database with appropriate headings. If the same advertisement is appearing many
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These days, communicating to prospective customers is also done using direct communication tools like emails. Following care must be taken
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With the increasing popularity and availability of mobile phones, SMSs or other Instant Messaging tools are increasingly being used by the
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Telemarketing is a powerful direct marketing tool to reach the prospective customers directly and to communicate to them about our
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Sales promotion consists of short-term incentives to the buyers to encourage them to purchase a product or service. It adds
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