Why Should We Communicate to Our Customers? Marketing communication is a very useful tool To inform and to educate the [...]

The advertisement campaign planning process should include the decisions about the following: 1. The Purpose of the Campaign Be clear [...]

Getting the Content Ready Ensure proper design and right content (both for print or broadcast advertisements). Get the help of [...]

Add the details of the advertisement responses in some database with appropriate headings. If the same advertisement is appearing many [...]

These days, communicating to prospective customers is also done using direct communication tools like emails. Following care must be taken [...]

With the increasing popularity and availability of mobile phones, SMSs or other Instant Messaging tools are increasingly being used by the [...]

Sales promotion consists of short-term incentives to the buyers to encourage them to purchase a product or service. It adds [...]

Each type of sales promotion can help a company derive some benefits. Benefits of a Consumer Promotion Activity Sales promotion [...]

Just like too much of advertising, today there are too many sales promotional offers going on for every type of [...]

Trade shows (Exhibitions) are a direct sales and marketing tool that can help a company in promoting its products. It [...]

Trade shows are a very effective medium to make a powerful impact of our brand. We must plan and execute our [...]

Deciding the size and location of the stall. Booking the stall. The layout of the stall. List of things to [...]

The show stall must be ready well before the show opening time on the first day and on all the [...]

Make sure that everything that was taken from the office to the show comes back. Compile all the visitors’ contacts [...]

Internet and mobile technologies have revolutionized marketing, just like they have done with the other areas of our life. Digital [...]

Digital marketing is little technical. So, some expert help may be required in successful implementation of a digital marketing initiative. [...]

Marketing is to satisfy the customer’s needs profitably. The customer’s lifestyle is changing. Her preferences are changing. So, her needs [...]