Each type of sales promotion can help a company derive some benefits. Benefits of a Consumer Promotion Activity Sales promotion [...]

Just like too much of advertising, today there are too many sales promotional offers going on for every type of [...]

Trade shows (Exhibitions) are a direct sales and marketing tool that can help a company in promoting its products. It [...]

Trade shows are a very effective medium to make a powerful impact of our brand. We must plan and execute our [...]

Deciding the size and location of the stall. Booking the stall. The layout of the stall. List of things to [...]

The show stall must be ready well before the show opening time on the first day and on all the [...]

Make sure that everything that was taken from the office to the show comes back. Compile all the visitors’ contacts [...]

Internet and mobile technologies have revolutionized marketing, just like they have done with the other areas of our life. Digital [...]

Digital marketing is little technical. So, some expert help may be required in successful implementation of a digital marketing initiative. [...]

Marketing is to satisfy the customer’s needs profitably. The customer’s lifestyle is changing. Her preferences are changing. So, her needs [...]

For some products and services where deep relationships with the customers are worthwhile and meaningful, special events involving existing and [...]

We can organize our own exclusive events or we can sponsor some events which connect with our product and our [...]

Marketing collaterals are the collection of various communication items used to assist in sales and promotion activities. The purpose of this [...]