Expert advice to GROW your business wherever you are, whenever you want.

LOGIN TO YOUR ACCOUNT

CREATE AN ACCOUNT FORGOT YOUR PASSWORD?

FORGOT YOUR DETAILS?

LOGIN TO YOUR ACCOUNT

CREATE AN ACCOUNT

ALREADY HAVE AN ACCOUNT? LOGIN HERE

SME Business Guide - Your Online Business Coach

FREE MEMBERSHIP | PREMIUM MEMBERSHIP
Upgrade to PREMIUM MEMBERSHIP
Welcome, Premium Member!
  • FREE MEMBERSHIP
  • PREMIUM MEMBERSHIP
  •       Welcome Guest! LOGIN
  • LOGIN
  • Home
  • Business Guide
  • Business Growth Tips
  • Business Advice Videos
  • Business Lessons by Example
  •       Welcome Guest! LOGIN
PREMIUMMEMBERSHIP

  Marketing

  • Home
  • BUSINESS GUIDE
  •  "Marketing"
FREE

Marketing Essentials – What Is Marketing?

The Biggest Myth about Marketing Marketing is a very misunderstood word in business. Mostly, advertising, publicity and sales techniques are considered [...]
FREE

Marketing Essential-1: Who Is Our Customer?

Choosing the Right Target Customer Segment Every product or service is needed by a select group of customers. No product or [...]

MARKETING ESSENTIAL-2: WHAT DOES THE CUSTOMER THINK OF US?

Determining the Relative Position of Our Product or Service in the Customer’s Mind Whenever a customer decides to buy something, she [...]
FREE

Marketing Essential-3: What Is Unique About Us? How Are We Different?

Determining Unique Difference Today’s marketplace has a lot of clutter. There are a large number of options available to the [...]

Marketing Essential-4: Marketing Jigsaw Puzzle

Achieving the Right Marketing Mix Marketing, as we know now, is misunderstood to be only advertising, publicity or selling. In [...]
FREE

AN EXAMPLE OF THE APPLICATION OF 4Ps OF PRODUCT MARKETING

We will examine these four factors practically with the examples of two products: Shirt-A and Shirt-B. Let us assume that [...]
FREE

7-PIECE JIGSAW PUZZLE OF SERVICES MARKETING

In addition to the 4Ps mentioned above for product marketing (Product, Price, Place, Promotion) there are three more Ps applicable [...]
FREE

AN EXAMPLE OF THE APPLICATION OF 7Ps OF SERVICES MARKETING

Let us take an example of two restaurants to understand the application of the 7Ps in real world.   We [...]

HOW TO SOLVE THE MARKETING JIGSAW PUZZLE?

Solving the Marketing Jigsaw Puzzle The 4Ps of products marketing and 7Ps of services marketing represent the factors which must [...]
FREE

MARKETING ESSENTIAL-5: HOW TO REACH OUR TARGET CUSTOMER?

Choosing the Right Promotion Tools We need to communicate the features, benefits, advantages of our products or services to our [...]
FREE

Executing Marketing Communication Campaigns

Why Should We Communicate to Our Customers? Marketing communication is a very useful tool To inform and to educate the [...]
FREE

Planning for an Advertisement Campaign

The advertisement campaign planning process should include the decisions about the following: 1. The Purpose of the Campaign Be clear [...]
FREE

Preparation Required Before Advertising

Getting the Content Ready Ensure proper design and right content (both for print or broadcast advertisements). Get the help of [...]
FREE

Work After Advertising

Add the details of the advertisement responses in some database with appropriate headings. If the same advertisement is appearing many [...]
FREE

Email Marketing Campaign

These days, communicating to prospective customers is also done using direct communication tools like emails. Following care must be taken [...]
FREE

SMS / Direct Messaging Campaign

With the increasing popularity and availability of mobile phones, SMSs or other Instant Messaging tools are increasingly being used by the [...]

Telemarketing

Telemarketing is a powerful direct marketing tool to reach the prospective customers directly and to communicate to them about our [...]
FREE

Sales Promotion

Sales promotion consists of short-term incentives to the buyers to encourage them to purchase a product or service. It adds [...]
  • 1
  • 2

BUSINESS GUIDE

  • Marketing
    (31)
  • Branding
    (15)
  • Sales
    (15)
  • Managing Customer Experience
    (7)
  • Human Resources
    (26)
  • Administration
    (2)
  • Purchase
    (8)
  • Inventory
    (5)
  • Production Management
    (10)
  • Export-Import
    (5)
  • Systems & Processes
    (4)
  • Technology in Business
    (12)
  • Accounts & Finance
    (3)
  • Managing Business Risk
    (9)
  • Reports & Reviews
    (6)
  • Managing a Family Business
    (16)
  • Ingredients of Lasting Partnerships
    (4)
  • Hiring External Experts, Consultants or Coaches
    (5)
  • Business Leadership
    (13)
    • Leader's Task-1
      (3)
    • Leader's Task-2
      (4)
    • Leader's Task-3
      (3)
    • Leader's Task-4
      (3)
  • Small Retail Businesses
    (1)

SME BUSINESS GUIDE: Your Online Business Coach

ABOUT US

Timely and right advice is invaluable during the growth journey of a business. This site is our effort to help businesspersons through practical, relevant and useful guidance to start, run and grow their business. Read More »

Email: sanjayshah912@gmail.com

Phone: +91 9322 23 33 23

QUICK LINKS

  • Blog
  • Columns 1
  • F.A.Q.
  • Business Quotes
  • Business of Life
  • Privacy Policy
  • Terms of use
  • Disclaimer
  • Contact

JOIN US

  • Free Membership
  • Premium Membership

STORE

Business Coaching Services

Service Area

NEWSLETTER ARCHIVE »

A members-only SME Business Guide Newsletter with the updates, exclusive content and more, directly in your inbox.

Download our Android App

Download our iOS App

  • GET SOCIAL

2024 © SME Business Guide by Sanjay Shah. All rights reserved.

TOP
This website uses cookies to improve your experience. Read our Privacy & Cookies Policy.
ACCEPT to continue or you can opt-out if you wish.
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
SAVE & ACCEPT
×