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Initially, a brand is a unique name, logo, design, symbol, words, slogan or a combination of all these, used to [...]
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Today’s marketplace is highly cluttered. For any product or service there are innumerable options available. Customers are spoiled for choices. Every [...]
Brands are created in the customers’ minds. For every product or service that she needs, the customer has a place, [...]
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At the very basic level, a brand is a promise to the customer. The customer buys a brand in the [...]
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Brands are built or broken by customers, not companies. The key to a brand’s fate is its perception in the [...]
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Based on our brand promise, consumers develop expectations from our brand. They buy our product in a hope that the [...]
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A brand can be compared to a human being in more than one ways. Just like a person has a [...]
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Brand promise, expectations, perceptions, personality etc. are the invisible aspects of a brand. They are there, but nobody can ‘see’ [...]
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This is based on the belief that to be successful, a brand must look impressive. So, we focus a lot [...]
Some companies have a tendency of copying some famous brand by making their product, name, logo or packaging identical to [...]
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A big gangster is famous. Very famous. Very much known. Is he liked? Is he respected? Yes, he is a [...]
Sometimes, companies spend a lot of money on advertising, events and other marketing promotion activities to build a brand. They [...]
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Nothing in life is static. Change is the only constant. In today’s marketplace, customers’ lifestyle, tastes, preferences and buying habits [...]
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Consistent product performance creates a very robust, loyal customer base. So, sometimes, customers may keep coming to us even if [...]
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While building any brand, first of all ensure that the following are aligned:A product or service that satisfies some needs of [...]