Every brand has a product or service behind it. Even if such a product or service stops, its brand remains [...]
Whatever you do, do in a unique, different way, such that it sets you apart from others. If your product, [...]
Brand building is a long process; it is a long journey. Every activity of the brand, every experience that a [...]
Most of the products in a category are not very different from each other. Often there is only a slight [...]
We need money to run noisy advertising campaigns on Newspapers, Magazines, TV, Radio etc. Those with money can run such a campaign. [...]
Why do the Starbucks customers love the brand? One interesting incident is worth knowing. Once, there was a sudden collapse
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Every brand has a product or service behind it. Even if such a product or service stops, its brand remains
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Planning is necessary to build a brand Brand building is a long process; it is a long journey. Every activity
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Most of the products in a category are not very different from each other. Often there is only a slight variation
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We need money to run noisy advertising campaigns on Newspapers, Magazines, TV, Radio etc. Those with money can run such a campaign.
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Earlier, it was possible to make a brand popular by spending a lot of money on advertisements. There were not
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Successful brands are not created in the marketing departments of the companies or by their advertising agencies. These brands are
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There is an emotional bond between the successful brands of great companies and their customers. Such relationships are strong, long-lasting
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“In this ever-changing society, the most powerful and enduring brands are built from the heart. They are real and sustainable.
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A product brand or a personal reputation both take decades to build. But, they can be destroyed in a few
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In the vegetable market, we can see regular green colored Shimla Mirch. They don’t attract much attention, because most of
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What is a brand? Not we, but what our customers speak about our brand is our brand. What is the
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Just like our personal reputation is not built in a day, a company’s brand can’t be built overnight. Our reputation [...]