Most of the products in a category are not very different from each other. Often there is only a slight variation in them.
But how the company maintains the quality of its product, how it provides the service, how do they keep their focus on the customer – these things determine the personality of its brand.
Only a company which can create a unique personality of its brands, can create long lasting brands.
(Expert advice to GROW your business wherever you are, whenever you want.