Every brand has a product or service behind it.
Even if such a product or service stops, its brand remains alive in its customers’ minds. They remember it even after its departure.
But is not necessary that every product or service has a brand inside it. Some products live anonymous lives and eventually get lost into oblivion. No customer misses them. Some other product takes its position in the market immediately.
The product or service that creates its own unique identity in the minds of a small or large customer group, becomes a long lasting brand.
(Expert advice to GROW your business wherever you are, whenever you want.