Every brand has a product or service behind it. Even if such a product or service stops, its brand remains [...]

Why do the Starbucks customers love the brand? One interesting incident is worth knowing. Once, there was a sudden collapse [...]

Every brand has a product or service behind it. Even if such a product or service stops, its brand remains [...]

Planning is necessary to build a brand Brand building is a long process; it is a long journey. Every activity [...]

Most of the products in a category are not very different from each other. Often there is only a slight variation [...]

We need money to run noisy advertising campaigns on Newspapers, Magazines, TV, Radio etc. Those with money can run such a campaign. [...]

Earlier, it was possible to make a brand popular by spending a lot of money on advertisements. There were not [...]

Successful brands are not created in the marketing departments of the companies or by their advertising agencies. These brands are [...]

There is an emotional bond between the successful brands of great companies and their customers. Such relationships are strong, long-lasting [...]

“In this ever-changing society, the most powerful and enduring brands are built from the heart. They are real and sustainable. [...]

A product brand or a personal reputation both take decades to build. But, they can be destroyed in a few [...]

In the vegetable market, we can see regular green colored Shimla Mirch. They don’t attract much attention, because most of [...]

What is a brand? Not we, but what our customers speak about our brand is our brand. What is the [...]

Just like our personal reputation is not built in a day, a company’s brand can’t be built overnight. Our reputation [...]