In today’s times of widespread Internet, the presence of our business on Internet is a must. A web site is a must-have tool for any growth oriented business. It can act as a central point to disseminate latest general information about the company. Also, all digital marketing activities of a company are generally built around a web site. Following are some of the points to be kept in mind while getting a web site prepared.
The Purpose of the Web Site
There are many uses of a web site for a business, e.g.:
• A web site is the one-point information source for outsiders who may want to work with or work for the company. It is supposed to give an overview of everything that the company is about. E.g. Its history, products, key people, access points, network, latest news, events, vacancies etc.
• To act as an online brochure to introduce the company and its products. The web site should contain some basic information about the company, its history, its mission, vision, values, people behind it, its products and the contact information.
• To provide details about the reach of the company, its channel partners network etc. and to facilitate inquiries and lead generation.
• To help users register a complaint or get solutions about their problems regarding the products or services of the company.
• To facilitate e-commerce by allowing evaluation and buying products services of the company.
The Audience of the Web Site
Decide on the audience that you wish to target through the web site. The whole theme, tone, language and presentation of the content should be suitable to the target audience.
A web site primarily focused on marketing and selling the goods, will have existing and prospective customers as its target audience.
A corporate web site may have investors, business partners and general public as its audience.
A temporary web site created especially for an event, a contest or a project will have participants to that particular event in mind.
A web site for e-commerce or for delivering online content or service will have the online buyer in focus, who should get the best experience.
Also, you can also have different segment of a web site catering to the needs of specific groups in your stakeholder audience. So, decide which part of the web site is speaking to whom in your stakeholders groups (e.g. customers, dealers, suppliers, big corporate clients, investors, prospective employees etc.)
(Expert advice to GROW your business wherever you are, whenever you want.
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