Keep the Web Site Up-to-date with Regular Updates
Web site is a live medium. So, it cannot be created once and then forgotten. Its content must remain relevant and up-to-date as per the changing realities in the business it represents. Somebody should be assigned to ensure this is done at regular intervals. We must identify the content which changes regularly and update such frequently changing content on the web site e.g.
• Product List
• Price List
• Dealer List
• Customers List
• Job openings
• Schemes and Offers
• Recently concluded events
• Upcoming events etc.
• News and Media etc.
Ensure Correctness of Content
Always remember that our web site is a representation of our company. Poorly written content or wrong language creates bad impression. Make sure that there are no spelling or grammatical errors.
Translations
If the content is required to be presented in different languages, get all the translations checked by an expert in each language.
(Expert advice to GROW your business wherever you are, whenever you want.
SMEBusinessGuide.com… https://goo.gl/E3pfoQ)
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