Size of the Sales Team
- The size of the sales team is generally based on the number of customers to be attended or approached by the team.
- If we are a retail organization, the number of salespersons required may be determined by the size of the store, the number of departments and the estimated number of customers visiting the store during peak hours.
- If our sales team must visit the customers outside, then we need to fix up the total number of customers or prospects we wish to be visited.
- Based upon the realistic estimate of the number of customers a sales person can visit and properly attend, and our target of customers to be visited daily, we must calculate the number of salespeople required in the team.
- Every 6 to 8 persons in a sales team must be monitored by some supervisor or manager above them.
- The sales organization structure, our current sales and our target and future plans can help us arrive at the right number of salespeople to be appointed at various levels.
- In case of B2B sales, the size of the sales team must be adequate to ensure proper relationship building with the long term customers.
- For B2C sales, the number of salespeople must be enough to make sure that all customers are properly attended and serviced all the time.
The determination of the size must also consider the cost of the sales team against sales and the potential increase in the sales against our profit margins.
(Expert advice to GROW your business wherever you are, whenever you want.
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