SMS / Direct Messaging Campaign

• With the increasing popularity and availability of mobile phones, SMSs or other Instant Messaging tools are increasingly being used by the companies for marketing communication.
• SMSs or Direct Messages (DM) are very powerful direct marketing tools, because they reach directly to the recipients who can’t ignore it. So, it gets the maximum impact. There is no other medium which is so effective.
• If sending by SMS, keep the message short, limited up to the specific number of allowable characters. Try to not extend the message beyond this size, because otherwise the receiver will get the message broken into more than one parts, which will not be very effective as it becomes difficult to read.
• If any web page links are included in the SMS message body, keep their shortened addresses.
• The government agencies which regulate the mobile phone industry have been laying down strict guidelines to avoid SMS spam. Hence, we can’t send any bulk SMS to a number which is listed in Do Not Disturb (DND) directory.
• There are many bulk SMS services which offer services to clients in which they will allow the sender to send SMSs to the phone numbers which have given consent to be a part of the list. Such numbers get these bulk SMSs even if they are listed in the DND directory.
• In case of such a list, the receiver must have an option to opt out of receiving the SMSs. As soon as such a request from any number comes for discontinuing SMS, we must delete that number immediately from the database and ensure that no future message goes to it.
• While sending an SMS, always mention a number where the receiver can contact us.
• Many times, some bulk messaging companies send SMSs on our behalf, but those SMSs don’t have any sender’s number. In such cases, it is advisable to include a number in the text matter on which the receiver can contact.
• If such messages are sent by a DM through any messaging App, they may not have restrictions of length and they may contain audio, video content also.
• But whether SMS or DM, do not send too many messages too frequently. Spamming irritates the receivers and generates negatives reaction among them.
• Some direct messaging Apps also may block our phone number and prevent us from sending messages, if we send too many similar messages to a large number of people regularly. We should take care of such a possibility.

Also, don’t send too many images, audio or video in a single message. Jamming the receiver’s phone memory may not be liked by him.

(Expert advice to GROW your business wherever you are, whenever you want.

SMEBusinessGuide.com… https://goo.gl/E3pfoQ)

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