- Digital marketing is little technical. So, some expert help may be required in successful implementation of a digital marketing initiative. We may hire or outsource such an expert help.
- There are numerous channels available for digital marketing. We must choose the right channel or option which reaches our target customer and which is suitable and appropriate for our product or service. (E.g. If our target customers are teenagers, we may consider social media, image sharing and chat sites and apps. If we target businesses, we should focus on search engines, video sharing, blogs etc.)
- We should establish our purpose, strategy, approach and budget for our digital marketing initiatives. If we are clear about why we are doing what we are doing, our digital marketing will be more effective. Our purpose could be:
- To establish a dialog and deeper relationship with our regular customers
- To create a community of our customers
- To create brand awareness in general public
- To increase sales
- Each channel requires a different approach, so it should be handled with care. e.g.
- Selection of search engine should be done based on its popularity among our target customer group.
- How and what you should post on one social media site may be different from the other.
- How and what to put on our video channel may be different from what should we do in our blog.
- Digital marketing offers a lot of control to the company, but at the same time, it also exposes the company directly to the customers and general public. Digital marketing allows customers to directly interact with and react to the company. So, customer relationships should be handled very carefully and responsibly.
- Online brand reputation must be safeguarded closely. Any adverse interaction with a customer may damage the brand or company reputation, because all that is happening in front of the public eye. The traces of such ‘bad’ customer episodes remain in the digital world and they are very difficult to remove. So, it is very important to be very careful in managing our online reputation.
- Digital marketing is fast. We have to prepare our organization to be equally agile in responding and acting.
- A lot of activities of digital marketing can be centered on our web site. So, proper attention to managing our web site can become a part of our digital marketing efforts.
- Digital marketing is ever-changing and is evolving very rapidly. We must keep adapting to the changing landscape. We must allocate some dedicated manpower and resources for taking care of the same.
(Expert advice to GROW your business wherever you are, whenever you want.
SMEBusinessGuide.com… https://goo.gl/E3pfoQ)
WHAT YOU CAN READ NEXT
NEXT POST:
New Product Development
PREVIOUS POST:
Digital Marketing Introduction
