- Add the details of the advertisement responses in some database with appropriate headings. If the same advertisement is appearing many times, also note the date on which a particular customer inquiry had come.
- Check the details of all responses captured by our team. Note down the actions to be taken by us, if any. Give responsibility to take those actions to the right persons.
- Confirm that all the queries of the respondents are replied properly and whatever we are supposed to send is sent in time.
- Remember to respond to the respondents as early as possible. Responding to a query after a week without any obvious reason creates a negative impression in the customer’s mind.
- If the resolution of a particular inquiry requires more time, please communicate the same to the respondent.
- Note that our advertisements may be seen by thousands of people, but those who contact us are the only ones whom we can attend, so attend them properly. Our whole advertisement expense was for these responses only.
- Out of the many prospective customers who have called or inquired, we really can’t estimate the potential of a customer or the business volume which can come from that customer until we start interacting with them. So, pay full attention to qualify each customer inquiry. We really don’t know which customer can be a future gold mine for our company. So, begin with an assumption that each one of them is precious.
- If the sales team is expected to follow-up with the customers, arrange to give them all the details and the time limits. Make sure that they are regularly checked by the right senior persons in the company about the status of these follow-ups.
(Expert advice to GROW your business wherever you are, whenever you want.
SMEBusinessGuide.com… https://goo.gl/E3pfoQ)
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