Internet and mobile technologies have revolutionized marketing, just like they have done with the other areas of our life. Digital marketing is getting rapidly popular. In fact, the boundary between traditional media like Newspapers, TV, Radio etc. and newer media is getting blurred day by day. With the advent of digital media, marketing communication is in a huge flux and constant innovation is the name of the game. New options, new ideas, new approaches, new solutions are coming daily, changing the existing scenario suddenly and drastically.
Digital marketing uses Internet and mobile at the core of its functioning. All marketing options or channels which use these technologies are part of digital marketing. Some of the digital marketing channels are:
- Internet Search Engine marketing
- Search Engine Optimization
- E-commerce
- Display advertisements on the web
- Social media marketing
- Email marketing
- Mobile marketing
- App-based marketing
- Games based marketing
- Content marketing (Blogs, Video, Audio, Images etc.)
- SMS Marketing
- Instant messaging apps
This list is growing. To stay relevant in the current times, we must incorporate digital marketing in our overall marketing plan. It provides some distinct advantages, e.g.
- Digital marketing is highly focused. It can be personalized.
- It is easy to track and measure.
- It is immensely flexible.
- It is cost-effective.
- We can find marketing ROI very easily.
- It allows powerful targeting options.
- It is very fast.
- It allows global reach.
- It offers great control to the marketer.
- It helps in building strong customer relationships.
- It facilitates a dialogue with the customer, allowing deeper engagement.
(Expert advice to GROW your business wherever you are, whenever you want.
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