In some companies, customers interact with them through some forms, documents etc. The design of this printed material also affects the quality of the customers’ experience.
• Many banks have deposit slips and other forms which are very confusing and very badly designed. Sometimes, these forms don’t have enough space for writing the required information there. This happens only because nobody from the decision makers have actually filled up that slip or form themselves, so they really don’t know what inconvenience their customer faces.
• On the other hand, some of the important instructions printed on some documents are almost unreadable. Either the ink and paper contrast is improper or the font size is too small. Check instructions behind some banks’ credit card statements, insurance or mutual fund forms. It is impossible to read whatever is written there. How can the customer be expected to understand something when she can’t even read it?
• The same applies to the bills etc. that we give to the customers. Bills issued by some superstores contain all short forms of words, small fonts, disappearing ink and strange scheme adjustments. It takes time for a customer to make sense of such a bill.
• Some advertisements published by companies are very badly designed and the important information is not clearly readable due to wrong font size or color schemes.
• The fonts, colors etc. on our web site also may have similar irritating designs.
• The signs in the stores or malls also must be thoughtfully designed. Some companies fall prey to highly creative designs which customers don’t understand and face a lot of inconvenience because of the uselessness of such designs.
• All printed material, web sites or signs must be properly designed to keep the suitability and convenience of the customer in mind. Many of these mistakes can be easily found out only if someone from the company tries to use that material just like a customer does.
(Expert advice to GROW your business wherever you are, whenever you want.
SMEBusinessGuide.com… https://goo.gl/E3pfoQ)
