The physical facilities in our company where the customer visits must be properly designed, keeping the customer convenience in mind. Many times, such customer facilities are poorly designed in terms of layout, space requirement, lighting, passage, temperature etc. Some examples are here:
• Washrooms are neglected by most of the companies. Some companies give minimum attention and importance to such facilities. This spoils customer’s experience.
• Some companies don’t have the washrooms available for the customers at all. This could be one of the constraints the company may be facing while sharing its office among many other tenants or owners in a co-operative building.
• Washrooms are a basic need for employees or customers. If washrooms are made available, they must be kept clean and properly usable.
• In some garment showrooms, changing rooms are cramped, insufficient, stuffed with lot of other articles and lack basic amenities.
• At some places where the customers have to wait for their turn, waiting areas have seats which are highly uncomfortable and small. The lighting is poor. The place is noisy, hot and untidy. The staff is rude, tired, bored and insensitive. It seems that the business leaders wanted to ensure that waiting must become a punishment for the customers. Such experiences must be avoided.
• Business places, where customers spend a lot of time (e.g. theatres, malls, restaurants, hotels etc.) must ensure proper parking facilities for the customers’ vehicles. In many cases, parking is a big hassle or it is not available at all. This can become one big reason for the customers’ dissatisfaction.
(Expert advice to GROW your business wherever you are, whenever you want.
SMEBusinessGuide.com… https://goo.gl/E3pfoQ)
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