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Brand Myths #5: Once Created, the Brand Will Survive Forever

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03 January 2017 / Published in Branding

Brand Myths #5: Once Created, the Brand Will Survive Forever

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Nothing in life is static. Change is the only constant. In today’s marketplace, customers’ lifestyle, tastes, preferences and buying habits are changing, competition is changing, technology is changing, people’s attention span is changing. Moreover, generations are changing. Our product may have been a hit for a few decades, but every two decades, a new generation crops up. To stay relevant with the changing times and market realities, the brand has to keep evolving. It has to keep reinventing itself. Brands that create a history today may become history tomorrow if they don’t stay alert and remain relevant and fresh in the customers’ minds.


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