A big gangster is famous. Very famous. Very much known. Is he liked? Is he respected? Yes, he is a brand, but is it a successful or respected one? Not at all. So, don’t put your advertising on every available cheap media. Be selective. Be strategic. Be associated with the right things. “Any publicity is a good publicity” maxim does not go true for branding. Meaningful visibility, at the right places, at the right moment, to the right people helps in branding.
(Expert advice to GROW your business wherever you are, whenever you want.
SMEBusinessGuide.com… https://goo.gl/E3pfoQ)
