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Great brands read the market dynamics constantly and change themselves to adapt to the new realities. Understanding their customers and [...]
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Hunger Ki Bajao… a brand of instant soup screams, with weird, absolutely artificial and contrived expressions on the faces of [...]
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A friend shared one recent experience which highlights how many businesspeople think branding means only making our products visible. He [...]
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MTNL and BSNL are some of the strongest Indian telecom brands, due to their inherent advantage, existing huge customer base [...]
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I am a Priyanka Chopra fan. She is one of the best things that has happened to India’s entertainment industry. [...]