Before starting an advertising or any other marketing campaign, it is necessary to determine what impression of our product or service we wish to create in the customers’ minds. What is our objective for the campaign?
Without a pre-meditated purpose, a promotional activity may create a short-term buzz in the market, but it won’t lead to a long-lasting brand creation.
(Expert advice to GROW your business wherever you are, whenever you want.
WHAT YOU CAN READ NEXT
NEXT POST:
For Effective Marketing Communication…
PREVIOUS POST:
While Planning For Any Marketing Communication…
