Behind every successful marketing promotion, there is one or more popular story which the customers tell themselves.
A girl who buys the fairness cream tells herself that by using that cream, her skin will become fair and glowing.
A mother tells herself a story that her child’s development will be better if she adds a health powder in the child’s milk glass.
Using Apple’s iPhone will automatically raise their personality – this is what many iPhone customers believe.
A company which can install such stories in the minds of its customers can increase its customer base.