We need money to run noisy advertising campaigns on Newspapers, Magazines, TV, Radio etc. Those with money can run such a campaign.
But there is no guarantee that such a noise will create a brand.
Creating a brand requires vision, self-confidence, clear thinking, intelligence and consistent, endless efforts.
Advertisements can create an outside image of the brand, but it should be complemented by the inner character of the brand, its real identity.
Only that true core identity can provide life to the brand image.
And that can’t be bought by money.
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