Why do the Starbucks customers love the brand? One interesting incident is worth knowing.
Once, there was a sudden collapse in the stock exchanges worldwide. In a few hours, people lost billions of dollars of their wealth. That day, Howard Schultz wrote an email to all the employees of Starbucks which said:
“Due to the turmoil in the stock markets, the customers visiting our outlets may be under stress. Due to this, they may get irritated with you or get angry without any reason. Please handle such situation wisely. Don’t react to them. Sympathize with them. Make sure that they get some peaceful moments at Starbucks during these difficult times.”
(Expert advice to GROW your business wherever you are, whenever you want.
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