While choosing a medium for advertising, selecting a medium with the maximum reach won’t help to achieve desired results. There is no point in sending our message to those lakhs of people who are not the target customer of our product or service. While selecting mass media like newspapers, TV, radio etc. understand its effectiveness for reaching to our desired audience. If we don’t take that care, a lot of money can be wasted.
In marketing communication, quality is more important than quantity.
(Expert advice to GROW your business wherever you are, whenever you want.
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