A Marketing Campaign Should Focus On These Two Things

While planning for any marketing communication, it is important to keep in mind that the customer who reads, sees or listens to our message, will interpret it according to her own needs, desires, dreams, experiences, preferences and circumstances. Such an interpretation in every customer’s mind affects her choice.

For successful marketing, two challenges need to be overcome:

One, such a campaign must be designed in such a way that maximum people interpret it towards choosing our product. And second, our product should live up to the expectation caused by the interpretation.