Brand building is a long process; it is a long journey.
Every activity of the brand, every experience that a customer has with the brand, every message, every advertisement, every event, every step plays some small or big part in the brand building journey. To make sure that every step is in the right direction, some planning may be required.
Without planning, the brand building journey will lack direction. It will not reach the destination.
(Expert advice to GROW your business wherever you are, whenever you want.
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