One of the many services of Amazon is Amazon Prime.
In the US, one has to pay $99 per year to get this service.
In India, this service is provided by Amazon at Rs 999 annually.
Amazon doesn’t give any discount to the Prime Members, but they get better and faster service from Amazon.
Almost half of US customers and almost a third of Indian customers willingly pay this extra fee every year to get better service from Amazon.
This success of Amazon proves that all customers don’t want cheap. Many of them want better service, rather than cheaper rates. And, they don’t mind paying extra for better service.
(Expert advice to GROW your business wherever you are, whenever you want.
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