In the vegetable market, we can see regular green colored Shimla Mirch. They don’t attract much attention, because most of the other vegetables are also green, so they look common.
But, red, yellow or other colored Shimla Mirch immediately attracts people’s attention.
These ‘different’ vegetables have a special position in the market. Only select, special vendors keep it and they sell at a premium.
Today, there is a huge clutter of all types of products and brands in the market. In that clutter, only those products or brands which are different from others succeed faster.
They attract the attention of the customers. They can also command a premium.
Make your product and brand different. It should stand out in the clutter.
(Expert advice to GROW your business wherever you are, whenever you want.
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