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Planning is necessary to build a brand Brand building is a long process; it is a long journey. Every activity [...]
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The more information the customer gets, the easier it will be for her to make the purchase decision. And this [...]
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Sometimes, companies decide on making new products only on the basis of marketing research with some customers. It is a [...]
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Those staff members who are not happy while working can hardly produce good work. If we wish to get a [...]
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Most of the products in a category are not very different from each other. Often there is only a slight variation [...]
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Behind every successful marketing promotion, there is one or more popular story which the customers tell themselves. A girl who [...]
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If everybody in our company is less qualified than us, how can the company go beyond the frontiers of our [...]
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We need money to run noisy advertising campaigns on Newspapers, Magazines, TV, Radio etc. Those with money can run such a campaign. [...]
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It is easy to register our name to participate in a marathon. The real challenge lies in completing the 42-Kilometer [...]
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If many customers are not buying our product or service, it may be because of: They don’t need our product [...]
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In your continuous race to search for new customers, make sure that you don’t ignore your old customers. Retaining the [...]
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The makers of a different type of soft drink, did a lot of advertising and brand building activities. It followed [...]
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It is not always possible to get success in everything in business. Sometimes we may fail also. But if we [...]
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Either we can feed our ego, or can we feed our family. If we want to develop our business, to [...]
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Pay attention to the smallest expenses in the business. Even a small hole can sink a huge ship like Titanic [...]
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What motivates people to work? Interesting and enjoyable work. Appreciation of work done. Freedom and convenience to balance work and [...]
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At a time when we want to appear very busy without doing anything useful, there is no more effective tool [...]
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In some companies, few staff members are given the best employee or some such award. These awards cause more damages [...]