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Deciding the size and location of the stall. Booking the stall. The layout of the stall. List of things to [...]
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The show stall must be ready well before the show opening time on the first day and on all the [...]
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Make sure that everything that was taken from the office to the show comes back. Compile all the visitors’ contacts [...]
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Internet and mobile technologies have revolutionized marketing, just like they have done with the other areas of our life. Digital [...]
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Digital marketing is little technical. So, some expert help may be required in successful implementation of a digital marketing initiative. [...]
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Marketing is to satisfy the customer’s needs profitably. The customer’s lifestyle is changing. Her preferences are changing. So, her needs [...]
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For some products and services where deep relationships with the customers are worthwhile and meaningful, special events involving existing and [...]
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We can organize our own exclusive events or we can sponsor some events which connect with our product and our [...]
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Marketing collaterals are the collection of various communication items used to assist in sales and promotion activities. The purpose of this [...]
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Initially, a brand is a unique name, logo, design, symbol, words, slogan or a combination of all these, used to [...]
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Today’s marketplace is highly cluttered. For any product or service there are innumerable options available. Customers are spoiled for choices. Every [...]
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At the very basic level, a brand is a promise to the customer. The customer buys a brand in the [...]
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Brands are built or broken by customers, not companies. The key to a brand’s fate is its perception in the [...]
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Based on our brand promise, consumers develop expectations from our brand. They buy our product in a hope that the [...]
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A brand can be compared to a human being in more than one ways. Just like a person has a [...]
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Brand promise, expectations, perceptions, personality etc. are the invisible aspects of a brand. They are there, but nobody can ‘see’ [...]
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This is based on the belief that to be successful, a brand must look impressive. So, we focus a lot [...]
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A big gangster is famous. Very famous. Very much known. Is he liked? Is he respected? Yes, he is a [...]