The Biggest Myth about Marketing Marketing is a very misunderstood word in business. Mostly, advertising, publicity and sales techniques are considered [...]

Choosing the Right Target Customer Segment Every product or service is needed by a select group of customers. No product or [...]

Determining Unique Difference Today’s marketplace has a lot of clutter. There are a large number of options available to the [...]

We will examine these four factors practically with the examples of two products: Shirt-A and Shirt-B. Let us assume that [...]

In addition to the 4Ps mentioned above for product marketing (Product, Price, Place, Promotion) there are three more Ps applicable [...]

Let us take an example of two restaurants to understand the application of the 7Ps in real world.   We [...]

Choosing the Right Promotion Tools We need to communicate the features, benefits, advantages of our products or services to our [...]

Why Should We Communicate to Our Customers? Marketing communication is a very useful tool To inform and to educate the [...]

The advertisement campaign planning process should include the decisions about the following: 1. The Purpose of the Campaign Be clear [...]

Getting the Content Ready Ensure proper design and right content (both for print or broadcast advertisements). Get the help of [...]

Add the details of the advertisement responses in some database with appropriate headings. If the same advertisement is appearing many [...]

These days, communicating to prospective customers is also done using direct communication tools like emails. Following care must be taken [...]

With the increasing popularity and availability of mobile phones, SMSs or other Instant Messaging tools are increasingly being used by the [...]

Sales promotion consists of short-term incentives to the buyers to encourage them to purchase a product or service. It adds [...]

Each type of sales promotion can help a company derive some benefits. Benefits of a Consumer Promotion Activity Sales promotion [...]

Just like too much of advertising, today there are too many sales promotional offers going on for every type of [...]

Trade shows (Exhibitions) are a direct sales and marketing tool that can help a company in promoting its products. It [...]

Trade shows are a very effective medium to make a powerful impact of our brand. We must plan and execute our [...]