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Good marketing tries to prove that the company or its product is important. The best marketing tries to prove that [...]
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Uday Kotak, MD of Kotak Mahindra Bank says: The lifespan of our creation should be longer than our own lifespan. [...]
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It is important to continuously innovate in business, to discover new ways to do old activities, to constantly navigate change. [...]
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While choosing a medium for advertising, selecting a medium with the maximum reach won’t help to achieve desired results. There [...]
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What is the difference between business and political leadership? Generally, political leaders are seen to glorify their actions to show [...]
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Occasionally, there can be conflicts between two employees or two teams in our company. We need to resolve these conflicts. [...]
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Everybody on our staff must know In which direction our company is going? How is it trying to make a [...]
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Unshakable confidence is required to succeed as a business leader. How can the one who does not have confidence in [...]
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In business and life, hope is needed to achieve any level of success. If the foundation of hope is strong, [...]
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What is the current state of our company? What are our plans? How do we wish to work on them? [...]
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Everybody has dreams. If given a chance, they are ready to do everything to materialize those dreams. If our staff [...]
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Business is a team sport. The team must have high caliber players and they must play together, cooperating with each [...]
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To steer a ship from the wrong direction to the right one, one must change the direction of its sail [...]
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If our children are superior to us, we feel pride. We take a keen interest in their development. This develops [...]
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A lot of things are changing in the world outside our business. Our business must do necessary changes to align [...]
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Customers’ preferences, their buying habits, their behavior – all these things are changing radically. There are two reasons for this [...]
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Give more than you promised to your customers and employees. A company that adopts this rule, does not have to [...]
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Rapid changes in technology are impacting businesses deeply. In the future also, maximum challenges to businesses will come through technology [...]