BUSINESS LESSONS BY EXAMPLE Archives | SME Business Guide - Your Online Business Coach Your Online Business Coach Fri, 03 Sep 2021 07:08:18 +0000 en-US hourly 1 https://smebusinessguide.com/wp-content/uploads/2018/09/sme_pwa_icon-100x100.png BUSINESS LESSONS BY EXAMPLE Archives | SME Business Guide - Your Online Business Coach 32 32 How a bus contractor converted a crisis into a credit point? https://smebusinessguide.com/business-lessons-by-example/how-a-bus-contractor-converted-a-crisis-into-a-credit-point/ Tue, 16 Jun 2020 13:38:51 +0000 https://smebusinessguide.com/?p=9637 A bus contractor was given a contract to provide 27 buses to carry a group of people for a day-picnic

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]]> Business Leadership Insights From Kamlesh Khokhani of Shamrock Pharmachemi https://smebusinessguide.com/business-lessons-by-example/business-leader-insights-01/business-leadership-insights-from-kamlesh-khokhani-of-shamrock-pharmachemi/ Fri, 26 Apr 2019 05:22:14 +0000 https://smebusinessguide.com/?p=8684 What is the best life or business advice you have received and from whom? The best life and business advice

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]]> Business Leadership Insights From Ashok Shah Of V-Trans Group https://smebusinessguide.com/business-lessons-by-example/business-leader-insights-01/business-leadership-insights-from-ashok-shah-of-v-trans-group/ Thu, 11 Apr 2019 12:27:26 +0000 https://smebusinessguide.com/?p=8616 What is the best life or business advice you have received and from whom? The best life and business advice

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]]> Business Leadership Insights From Mukesh Dedhia Of Ghalla Bhansali Stock Brokers Pvt Ltd https://smebusinessguide.com/business-lessons-by-example/business-leader-insights-01/business-leadership-insights-from-mukesh-dedhia-of-ghalla-bhansali-stock-brokers-pvt-ltd/ Tue, 09 Apr 2019 12:44:06 +0000 https://smebusinessguide.com/?p=8594 What is the best life or business advice you have received and from whom? Advice received from my grandfather has

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]]> Business Leadership Insights From Anil Mehta Of Arpan Associates https://smebusinessguide.com/business-lessons-by-example/business-leader-insights-01/business-leadership-insights-from-anil-mehta-of-arpan-associates/ Wed, 13 Mar 2019 11:01:59 +0000 https://smebusinessguide.com/?p=8466   What is the best life or business advice you have received and from whom? I learnt following lesson from

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]]> Brand Repositioning: Why Prestige Has Shifted Its Brand Communication? https://smebusinessguide.com/business-lessons-by-example/branding-lessons/brand-repositioning-why-prestige-has-shifted-its-brand-communication/ Thu, 03 Jan 2019 03:48:16 +0000 https://smebusinessguide.com/?p=8194 Great brands read the market dynamics constantly and change themselves to adapt to the new realities. Understanding their customers and

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]]> Only Repeat Customers Can Help Us Grow. https://smebusinessguide.com/business-lessons-by-example/only-repeat-customers-can-help-us-grow/ Fri, 24 Aug 2018 19:13:44 +0000 https://smebusinessguide.com/?p=6781 The makers of Paper Boat, a different type of soft drink, did a lot of advertising and brand building activities.

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]]> How a customer runs away from a business? https://smebusinessguide.com/business-lessons-by-example/marketing-by-examples/how-a-customer-runs-away-from-a-business/ Thu, 12 Jul 2018 18:26:30 +0000 https://smebusinessguide.com/?p=6520 Wrong pricing and illogical terms and conditions killl a business by driving its prospective and existing customers away. Here is

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]]> Which is the right location for a Cafe? https://smebusinessguide.com/business-lessons-by-example/which-is-the-right-location-for-a-cafe/ Thu, 05 Apr 2018 17:23:14 +0000 https://smebusinessguide.com/?p=5500 A famous Cafe chain, known for its relaxed atmosphere, where you can have long, leisurely conversations over some coffee, has

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]]> Why a brand fails to connect? https://smebusinessguide.com/business-lessons-by-example/why-a-brand-fails-to-connect/ Sat, 31 Mar 2018 19:51:50 +0000 http://smebusinessguide.com/?p=5277 Hunger Ki Bajao… a brand of instant soup screams, with weird, absolutely artificial and contrived expressions on the faces of

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]]> Jo Dikhta Hai, Wohi Bikta Hai? Does branding mean only being visible? https://smebusinessguide.com/business-lessons-by-example/branding-lessons/jo-dikhta-hai-wohi-bikta-hai-does-branding-mean-only-being-visible/ Sat, 31 Mar 2018 19:48:36 +0000 http://smebusinessguide.com/?p=5275 A friend shared one recent experience which highlights how many businesspeople think branding means only making our products visible. He

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]]> Observe your customers to get valuable insights… https://smebusinessguide.com/business-lessons-by-example/marketing-by-examples/observe-your-customers-to-get-valuable-insights/ Sat, 31 Mar 2018 19:45:10 +0000 http://smebusinessguide.com/?p=5273 A friend, who is a business coach to a famous sit-in restaurant chain in Mumbai shared this recently. The client

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]]> Empower your employees for better customer service https://smebusinessguide.com/business-lessons-by-example/people-management-lessons/empower-your-employees-for-better-customer-service/ Sat, 31 Mar 2018 19:16:18 +0000 http://smebusinessguide.com/?p=5256 A business requires a lot of decisions. Some small, some big. Every decision takes some time and energy. In order

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]]> Why is it not difficult to understand customer expectations? https://smebusinessguide.com/business-lessons-by-example/customer-service-examples/why-is-it-not-difficult-to-understand-customer-expectations/ Thu, 22 Mar 2018 13:00:05 +0000 http://smebusinessguide.com/?p=4524 Because we all are customers. Most of the times. We regularly buy a lot of things that we need (and

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]]> Business Networking Groups – When is it too soon to ask “Will You Marry Me?” https://smebusinessguide.com/business-lessons-by-example/sales-by-example/business-networking-groups-when-is-it-too-soon-to-ask-will-you-marry-me/ Thu, 22 Mar 2018 12:55:49 +0000 http://smebusinessguide.com/?p=4522 Before some time, I got introduced to a Business Networking Group. I was lured into going to the initial meeting

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]]> Lonavala Chikki – Focus on your Halwa not the hype https://smebusinessguide.com/business-lessons-by-example/marketing-by-examples/lonavala-chikki-focus-on-your-halwa-not-the-hype/ Thu, 22 Mar 2018 12:52:35 +0000 http://smebusinessguide.com/?p=4518 While on a visit to Lonavala one cannot miss the multitude of shops announcing their brand of Chikki – a

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]]> Why films fail? Marketing lessons from Bollywood failures https://smebusinessguide.com/business-lessons-by-example/marketing-by-examples/why-films-fail-marketing-lessons-from-bollywood-failures/ Thu, 22 Mar 2018 12:38:21 +0000 http://smebusinessguide.com/?p=4515 This is very basic observation. But it needs mention, because it has slipped the attention of many in the Bollywood.

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]]> The Product Must Match The Promise Of The Packaging https://smebusinessguide.com/business-lessons-by-example/marketing-by-examples/the-product-must-match-the-promise-of-the-packaging/ Wed, 21 Mar 2018 19:20:30 +0000 http://smebusinessguide.com/?p=4508 Nandish had started a product manufacturing firm. He was very particular about the design of his office interiors. His visiting

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