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Hunger Ki Bajao… a brand of instant soup screams, with weird, absolutely artificial and contrived expressions on the faces of the models, in the advertisements and on the packs of the soup, showing their excitement. Even though it is a
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A friend shared one recent experience which highlights how many businesspeople think branding means only making our products visible. He has recently published one book. He is in the process of marketing that book. He contacted some bookshop chains, but
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MTNL and BSNL are some of the strongest Indian telecom brands, due to their inherent advantage, existing huge customer base and the brand equity. But, in spite of having a headstart in the country’s telecom revolution, these best brands are
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I am a Priyanka Chopra fan. She is one of the best things that has happened to India’s entertainment industry. Here are some reasons why Brand PeeCee clicks so well. 1) Connect with the best PeeCee has worked with the
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