A famous Cafe chain, known for its relaxed atmosphere, where you can have long, leisurely conversations over some coffee, has made some very illogical choices about its store locations. I remember seeing their cafe outlet at Essel World, Mumbai, an
[...]
FREE
Hunger Ki Bajao… a brand of instant soup screams, with weird, absolutely artificial and contrived expressions on the faces of the models, in the advertisements and on the packs of the soup, showing their excitement. Even though it is a
[...]
FREE
A friend shared one recent experience which highlights how many businesspeople think branding means only making our products visible. He has recently published one book. He is in the process of marketing that book. He contacted some bookshop chains, but
[...]
FREE
A friend, who is a business coach to a famous sit-in restaurant chain in Mumbai shared this recently. The client has many outlets in Mumbai. Their outlet in Malad, Mumbai was one of the very oldest and successful one, doing
[...]
FREE
A business requires a lot of decisions. Some small, some big. Every decision takes some time and energy. In order to provide fast service to our customers, we must ensure that the decisions affecting customers are made fast. Faster the
[...]
FREE
Because we all are customers. Most of the times. We regularly buy a lot of things that we need (and many things which we don’t need but we want..). And sometimes we get pissed off by that shopkeeper or that
[...]
FREE
Before some time, I got introduced to a Business Networking Group. I was lured into going to the initial meeting (at a decent five star hotel), where a lot of highly enthusiastic businesspersons had gathered to exchange ‘references’ (a cold
[...]
FREE
While on a visit to Lonavala one cannot miss the multitude of shops announcing their brand of Chikki – a local sweet delicacy. One specific brand of Chikki’s name (let’s call it Famous Chikki) is visible across the tourist place.
[...]
FREE
This is very basic observation. But it needs mention, because it has slipped the attention of many in the Bollywood. A film, is an Audio-Visual story, an entertainment product. Now the basic function of a film as a product must
[...]
FREE
Nandish had started a product manufacturing firm. He was very particular about the design of his office interiors. His visiting card, envelope, letterhead etc were perfect. He took a lot of pain to finalize on the logo and the signboard.
[...]
FREE
MTNL and BSNL are some of the strongest Indian telecom brands, due to their inherent advantage, existing huge customer base and the brand equity. But, in spite of having a headstart in the country’s telecom revolution, these best brands are
[...]
FREE
I am a Priyanka Chopra fan. She is one of the best things that has happened to India’s entertainment industry. Here are some reasons why Brand PeeCee clicks so well. 1) Connect with the best PeeCee has worked with the
[...]
FREE
A business which can make its customers’ life better has a high chance of success. Every business provides some product or service. The customer buys that product or service to satisfy some of her needs. By that, she expects some
[...]
FREE
Technically, chauffeurs or Uber drivers are both drivers. They drive cars for someone. But they are different. The difference is in their attitudes. Chauffeurs are used to a predictable job. Same passengers. Almost always familiar routes. Predictable working hours. Their
[...]