Marketing Essentials | Small Business Marketing Strategies | SME Guide Your Online Business Coach Fri, 03 Sep 2021 06:50:12 +0000 en-US hourly 1 https://smebusinessguide.com/wp-content/uploads/2018/09/sme_pwa_icon-100x100.png Marketing Essentials | Small Business Marketing Strategies | SME Guide 32 32 Marketing Essentials – What Is Marketing? https://smebusinessguide.com/business-guide/marketing/marketing-essentials-what-is-marketing/ Tue, 31 Jan 2017 16:01:29 +0000 http://smebusinessguide.com/?p=3646 The Biggest Myth about Marketing Marketing is a very misunderstood word in business. Mostly, advertising, publicity and sales techniques are considered

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]]> Marketing Essential-1: Who Is Our Customer? https://smebusinessguide.com/business-guide/marketing/marketing-essential-1-who-is-our-customer/ Mon, 30 Jan 2017 16:06:21 +0000 http://smebusinessguide.com/?p=3651 Choosing the Right Target Customer Segment Every product or service is needed by a select group of customers. No product or

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]]> MARKETING ESSENTIAL-2: WHAT DOES THE CUSTOMER THINK OF US? https://smebusinessguide.com/business-guide/marketing/marketing-essential-2-what-does-the-customer-think-of-us/ Sun, 29 Jan 2017 16:10:54 +0000 http://smebusinessguide.com/?p=3654 Determining the Relative Position of Our Product or Service in the Customer’s Mind Whenever a customer decides to buy something, she

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]]> Marketing Essential-3: What Is Unique About Us? How Are We Different? https://smebusinessguide.com/business-guide/marketing/marketing-essential-3-what-is-unique-about-us-how-are-we-different/ Sat, 28 Jan 2017 16:22:04 +0000 http://smebusinessguide.com/?p=3659 Determining Unique Difference Today’s marketplace has a lot of clutter. There are a large number of options available to the

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]]> Marketing Essential-4: Marketing Jigsaw Puzzle https://smebusinessguide.com/business-guide/marketing/marketing-essential-4-how-to-solve-the-marketing-jigsaw-puzzle/ Fri, 27 Jan 2017 16:31:42 +0000 http://smebusinessguide.com/?p=3662 Achieving the Right Marketing Mix Marketing, as we know now, is misunderstood to be only advertising, publicity or selling. In

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]]> AN EXAMPLE OF THE APPLICATION OF 4Ps OF PRODUCT MARKETING https://smebusinessguide.com/business-guide/marketing/an-example-of-the-application-of-4ps-of-product-marketing/ Thu, 26 Jan 2017 16:34:27 +0000 http://smebusinessguide.com/?p=3665 We will examine these four factors practically with the examples of two products: Shirt-A and Shirt-B. Let us assume that

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]]> 7-PIECE JIGSAW PUZZLE OF SERVICES MARKETING https://smebusinessguide.com/business-guide/marketing/7-piece-jigsaw-puzzle-of-services-marketing/ Wed, 25 Jan 2017 16:42:59 +0000 http://smebusinessguide.com/?p=3670 In addition to the 4Ps mentioned above for product marketing (Product, Price, Place, Promotion) there are three more Ps applicable

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]]> AN EXAMPLE OF THE APPLICATION OF 7Ps OF SERVICES MARKETING https://smebusinessguide.com/business-guide/marketing/an-example-of-the-application-of-7ps-of-service-marketing/ Tue, 24 Jan 2017 16:48:03 +0000 http://smebusinessguide.com/?p=3673 Let us take an example of two restaurants to understand the application of the 7Ps in real world.   We

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]]> HOW TO SOLVE THE MARKETING JIGSAW PUZZLE? https://smebusinessguide.com/business-guide/marketing/how-to-solve-the-marketing-jigsaw-puzzle/ Mon, 23 Jan 2017 17:36:58 +0000 http://smebusinessguide.com/?p=3677 Solving the Marketing Jigsaw Puzzle The 4Ps of products marketing and 7Ps of services marketing represent the factors which must

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]]> MARKETING ESSENTIAL-5: HOW TO REACH OUR TARGET CUSTOMER? https://smebusinessguide.com/business-guide/marketing/marketing-essential-5-how-to-reach-our-target-customer/ Sun, 22 Jan 2017 17:40:30 +0000 http://smebusinessguide.com/?p=3681 Choosing the Right Promotion Tools We need to communicate the features, benefits, advantages of our products or services to our

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]]> Executing Marketing Communication Campaigns https://smebusinessguide.com/business-guide/marketing/executing-marketing-communication-campaigns/ Sat, 21 Jan 2017 17:06:52 +0000 http://smebusinessguide.com/?p=4142 Why Should We Communicate to Our Customers? Marketing communication is a very useful tool To inform and to educate the

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]]> Planning for an Advertisement Campaign https://smebusinessguide.com/business-guide/marketing/executing-an-advertisement-campaign-planning-for-an-advertisement-campaign/ Fri, 20 Jan 2017 17:46:54 +0000 http://smebusinessguide.com/?p=3684 The advertisement campaign planning process should include the decisions about the following: 1. The Purpose of the Campaign Be clear

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]]> Preparation Required Before Advertising https://smebusinessguide.com/business-guide/marketing/executing-an-advertisement-campaign-preparation-before-advertising/ Thu, 19 Jan 2017 17:50:12 +0000 http://smebusinessguide.com/?p=3687 Getting the Content Ready Ensure proper design and right content (both for print or broadcast advertisements). Get the help of

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]]> Work After Advertising https://smebusinessguide.com/business-guide/marketing/executing-an-advertisement-campaign-work-after-advertising/ Wed, 18 Jan 2017 17:56:03 +0000 http://smebusinessguide.com/?p=3691 Add the details of the advertisement responses in some database with appropriate headings. If the same advertisement is appearing many

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]]> Email Marketing Campaign https://smebusinessguide.com/business-guide/marketing/email-marketing-campaign/ Tue, 17 Jan 2017 16:59:54 +0000 http://smebusinessguide.com/?p=4133 These days, communicating to prospective customers is also done using direct communication tools like emails. Following care must be taken

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]]> SMS / Direct Messaging Campaign https://smebusinessguide.com/business-guide/marketing/sms-direct-messaging-campaign/ Tue, 17 Jan 2017 16:56:53 +0000 http://smebusinessguide.com/?p=4131 With the increasing popularity and availability of mobile phones, SMSs or other Instant Messaging tools are increasingly being used by the

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]]> Telemarketing https://smebusinessguide.com/business-guide/marketing/telemarketing/ Sun, 15 Jan 2017 16:56:00 +0000 http://smebusinessguide.com/?p=4129 Telemarketing is a powerful direct marketing tool to reach the prospective customers directly and to communicate to them about our

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]]> Sales Promotion https://smebusinessguide.com/business-guide/marketing/sales-promotion/ Sun, 15 Jan 2017 16:55:06 +0000 http://smebusinessguide.com/?p=4127 Sales promotion consists of short-term incentives to the buyers to encourage them to purchase a product or service. It adds

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