Branding Archives | SME Business Guide - Your Online Business Coach Your Online Business Coach Thu, 23 May 2024 15:43:31 +0000 en-US hourly 1 https://smebusinessguide.com/wp-content/uploads/2018/09/sme_pwa_icon-100x100.png Branding Archives | SME Business Guide - Your Online Business Coach 32 32 What is a brand? https://smebusinessguide.com/business-guide/branding/what-is-a-brand/ Sun, 15 Jan 2017 13:53:21 +0000 http://smebusinessguide.com/?p=4043 Initially, a brand is a unique name, logo, design, symbol, words, slogan or a combination of all these, used to

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]]> Why Is Branding Important? https://smebusinessguide.com/business-guide/branding/why-is-branding-important/ Sat, 14 Jan 2017 14:16:30 +0000 http://smebusinessguide.com/?p=4046 Today’s marketplace is highly cluttered. For any product or service there are innumerable options available. Customers are spoiled for choices. Every

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]]> How Is a Brand Created? https://smebusinessguide.com/business-guide/branding/how-is-a-brand-created/ Fri, 13 Jan 2017 14:19:36 +0000 http://smebusinessguide.com/?p=4049 Brands are created in the customers’ minds. For every product or service that she needs, the customer has a place,

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]]> Brand Fundamentals #1: Brand Promise https://smebusinessguide.com/business-guide/branding/brand-fundamentals-1-brand-promise/ Thu, 12 Jan 2017 16:24:16 +0000 http://smebusinessguide.com/?p=4053 At the very basic level, a brand is a promise to the customer. The customer buys a brand in the

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]]> Brand Fundamentals #2: Brand Perception https://smebusinessguide.com/business-guide/branding/brand-fundamentals-2-brand-perception/ Wed, 11 Jan 2017 16:26:49 +0000 http://smebusinessguide.com/?p=4057 Brands are built or broken by customers, not companies. The key to a brand’s fate is its perception in the

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]]> Brand Fundamentals #3: Brand Expectations https://smebusinessguide.com/business-guide/branding/3-brand-expectations/ Tue, 10 Jan 2017 12:02:04 +0000 http://smebusinessguide.com/?p=4062 Based on our brand promise, consumers develop expectations from our brand. They buy our product in a hope that the

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]]> Brand Fundamentals #4: Brand Personality https://smebusinessguide.com/business-guide/branding/4-brand-personality/ Mon, 09 Jan 2017 12:04:47 +0000 http://smebusinessguide.com/?p=4064 A brand can be compared to a human being in more than one ways. Just like a person has a

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]]> Brand Fundamentals #5: Brand Elements https://smebusinessguide.com/business-guide/branding/5-brand-elements/ Sun, 08 Jan 2017 12:06:01 +0000 http://smebusinessguide.com/?p=4066 Brand promise, expectations, perceptions, personality etc. are the invisible aspects of a brand. They are there, but nobody can ‘see’

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]]> Brand Myths #1: Brand Means Visible Elements https://smebusinessguide.com/business-guide/branding/brand-myth-1-brand-means-visible-elements/ Sat, 07 Jan 2017 12:17:32 +0000 http://smebusinessguide.com/?p=4074 This is based on the belief that to be successful, a brand must look impressive. So, we focus a lot

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]]> Brand Myths #2: Copying a Famous Brand Will Make Ours a Hit Brand https://smebusinessguide.com/business-guide/branding/brand-myths-2-copying-a-famous-brand-will-make-ours-a-hit-brand/ Fri, 06 Jan 2017 13:57:08 +0000 http://smebusinessguide.com/?p=4077 Some companies have a tendency of copying some famous brand by making their product, name, logo or packaging identical to

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]]> Brand Myths #3: Being Known Is Branding https://smebusinessguide.com/business-guide/branding/brand-myths-3-being-known-is-branding/ Fri, 06 Jan 2017 14:22:48 +0000 http://smebusinessguide.com/?p=4080 A big gangster is famous. Very famous. Very much known. Is he liked? Is he respected? Yes, he is a

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]]> Brand Myths #4: Spending Money on Branding Will Create Our Brand https://smebusinessguide.com/business-guide/branding/brand-myths-4-spending-money-on-branding-will-create-our-brand/ Wed, 04 Jan 2017 14:24:47 +0000 http://smebusinessguide.com/?p=4082 Sometimes, companies spend a lot of money on advertising, events and other marketing promotion activities to build a brand. They

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]]> Brand Myths #5: Once Created, the Brand Will Survive Forever https://smebusinessguide.com/business-guide/branding/brand-myths-5-once-created-the-brand-will-survive-forever/ Tue, 03 Jan 2017 14:27:12 +0000 http://smebusinessguide.com/?p=4084 Nothing in life is static. Change is the only constant. In today’s marketplace, customers’ lifestyle, tastes, preferences and buying habits

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]]> Brand Myths #6: Our Brand Is Created Naturally, So We Don’t Need to Worry About Branding https://smebusinessguide.com/business-guide/branding/brand-myths-6-our-brand-is-created-naturally-so-we-dont-need-to-worry-about-branding/ Mon, 02 Jan 2017 14:29:32 +0000 http://smebusinessguide.com/?p=4087 Consistent product performance creates a very robust, loyal customer base. So, sometimes, customers may keep coming to us even if

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]]> Guidelines To Build A Strong Brand https://smebusinessguide.com/business-guide/branding/guidelines-to-build-a-strong-brand/ Sun, 01 Jan 2017 14:30:53 +0000 http://smebusinessguide.com/?p=4089 While building any brand, first of all ensure that the following are aligned:A product or service that satisfies some needs of

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